In-Depth Audience Analysis
Locate your local Chamber of Commerce's community profile either online or in printed material, then:
1. Illustrate the message's view of the audience and stakeholders based on the written profile.
2. Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter.
3. Give two recommendations that would improve the message, based on audience analysis.
4. Provide your rationale as to why your version would be better than the original.