1. Busch Stadium in St. Louis charges different prices for seats in different areas of the ballpark, even though their costs are the same. What is this form of pricing called?
a. penetration
b. location-based
c. skimming
d. product-form
e. time-based
2. When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers, Pepsi was using ________.
a. promotional allowances
b. market-penetration pricing
c. discount pricing
d. marketing-skimming pricing
e. new-product pricing
3. Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both inside the company and among all the marketing channel organizations. Julie should begin the practice of ________.
a. horizontal marketing system management
b. supply chain management
c. integrated logistics management
d. disintermediation
e. customer relationship management
4. In choosing a transportation mode for a product, shippers must balance the considerations of speed, dependability, cost, and ________.
a. customer choice
b. availability
c. weight
d. distance
e. company reputation