T.G.I. Friday's, a New York corporation and registered service mark, entered into an exclusive licensing agreement with Tiffany & Co. that allowed Tiffany to open a Friday's restaurant in Jackson, Mississippi. International Restaurant Group, operated by the owners of Tiffany, applied for a license to open a Friday's in Baton Rouge, Louisiana, but was refused.
In Baton Rouge, International then opened a restaurant, called E.L. Saturday's, or Ever Lovin' Saturday's, which had the same type of menu and decor as Friday's. Friday's sues International for trademark infringement. Will Friday's prevail? Why?