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In addition to the e-business plan template under the

4-5 pages (excluding references and cover page

In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4-5 pages that includes the following for the case study organization:

Create a sitemap (HTML or XML) of the internal architecture for the proposed Web site (created in Week 3).
Describe the meta tags for the proposed Web site.
Describe the body tags for the proposed Web site.
Describe the key words for the proposed Web site (based on analytics from Week 3, if possible).
Provide list of 10 competitors' meta key word tags.
Create a Web site goal statement (unique selling proposition [USP]) including key words.
Create title and description tags for your proposed Web site.
Use a free key word ranking tool to track your key words and provide results.

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Business Economics: In addition to the e-business plan template under the

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