Part 1: In addition to providing information about the company's products, the Goodyear tire and Rubber Company's website helps consumers find the exact products they want and will even direct them to the nearest Goodyear retailer. Visit the Goodyear site at: www.goodyear.com. Post your answers to these questions to the Forum.
How does Goodyear use its website to communicate information about the quality of its tires?
Based on what you have learned at the website, describe what Goodyear has done to position its tires.