In addition to consumer advertising, what specific form of business advertising would a pharmaceutical company be likely to employ?
Does advertising affect our value system? In what ways?
Use the agency J Walter Thompson and answer the following questions.
What is the focus of the agency's work?
What is the scope and size of the agency's business? Who makes up its clientele?
What is the agency's mission statement and/or philosophy? How does this affect its client base?
What is the agency's positioning?
What is your overall impression of the agency and its work?