Section One: Marketing Research Answer the questions for Chapter 6 Problem 6 on page 228 of Essentials of Health Care Marketing. In addition, explain the types of additional marketing research you would recommend the organization conduct given this scenario.
1. How the office setting might be configured?
2. How office scheduling and hours should be constructed? Community outreach. Mission groups, free screeing, rel with Baber shops, senior homes, talks on diabetes eg.
Section Two: Customer Loyalty Analyze the distinction between customer satisfaction and customer loyalty. Also evaluate the significance of organizational branding and other aspects of marketing described in this week's Learning Resources. Explain how they relate to customer loyalty.