1. In a short essay (not to exceed two pages) explain how you see the treatment of internal and external customers. Is one more important than the other? How does this affect “quality” in the organization?
2. Explain why a perfectly competitive market does not reflect a setting of strategic interaction.
3. List at least two ways Starbucks is trying to increase brand loyalty for its product. Explain how these activities help Starbucks maintain its market share.