Case study: The Coca-Cola Company Struggles with Ethical Crises
1. In a narrative format, discuss the key facts and critical issues presented in the case.
2. In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?
3. As one of world's most valuable brands, what impact has Coca-Cola's ongoing struggle with ethics issues had on it reputation?
4. As the CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.