Four P's of Marketing
In a 2 page APA paper (excluding title and reference pages), answer the following questions:
- Of marketing's four P's - product, price, promotion and place (distribution) - which lend themselves most easily to total or quasi-standardization?
- Of the four P's, which are the most important for global headquarters to dictate? Which should fall more under the control of national subsidiaries?
- Which of the globalization drivers would be useful in answering the questions above for any particular industry?
- How do sourcing and location affect the four P's of global marketing?
You are required to use at least two outside resources to support your paper.