Question: In 2015, the UK's Medicines and Healthcare products Regulatory Agency (MHRA) seized $22 billion worth of counterfeit medicines and devices. Amongst the drugs were slimming pills and anaemia tablets. The seizure came at the end of a month-long international campaign against the illegal internet trade involving 115 countries and $72 billion worth of seizures. Suggest how you might design a marketing campaign to combat this dangerous, life threatening fraud. Who would be your target audience?