In 2006 ground heaters was acquired by one of north


In 2006 Ground Heaters was acquired by one of North America's largest light construction equipment manufacturers, largely for the distribution channels it had developed. But drills, saws, and jackhammers have been around a long time and don't need the same market development effort as GHI; the equipment brand carries a lot of clout in the marketplace. What channel management challenges do you anticipate from this company's product mix?

Request for Solution File

Ask an Expert for Answer!!
Operation Management: In 2006 ground heaters was acquired by one of north
Reference No:- TGS01509052

Expected delivery within 24 Hours