Discuss the below:
Review the following case study:
"Yahoo!: Yahoo! Improves Campaign Effectiveness, Boosts Ad Revenue with Big Data Solution", located in the online course shell and on the Web at:
https://customers.microsoft.com/en-us/story/yahoo-improves-campaign-effectiveness-boosts-ad-revenu
It is common knowledge that in today's business environment, organizations must continually strive to achieve a competitive advantage. Likewise, they are reliant on large amounts of data to make their business decisions.
Q: Explain the key way(s) in which your Yahoo! uses business intelligence in order to gain a competitive advantage. Next, speculate on the technological limitations regarding data, software, and hardware that you believe might challenge Yahoo! in the future. Provide a rationale for your response.