Assignment:
Identify one current struggling consumer product.
Research "rebranding strategy."
In a paper of 750 to 1,000 words, present a rebranding strategy for the product, including the following:
1. A new name
2. Changes in packaging
3. The price point
4. Product position
5. Advertising strategy
6. A distribution method
7. Improvements in design or quality
Prepare this assignment according to the guidelines found in the APA Style Guide.