Now let's look at two specific cases of BI implementation. Remember, these cases were written by the companies supplying the "solutions", so read carefully and if possible between the lines: Konitzer, K. and Cummens, M. (2011)
CASE STUDY - Using Analytics to Improve Patient Outcomes and Billing Accuracy at Marshfield Clinic. TDWI.
Microsoft Inc. Exclusive Resorts, LLC Destination Club Generates Rapid ROI, Enhances Services, Takes Control of Business. Microsoft Case Studies.
Retrieved September 16, 2011, from There's a lot more out there in the optional and supplemental readings as well as the wide wonderful world of the Internet to give you a feel for what's working and what's not in this area; the more widely you can spread your own information gathering net, the more effective your analysis is likely to be.
When you believe you have a reasonable feel for a variety of business intelligence implementation experiences, you'll be in a position to write an effective short paper on the topic: Lessons to be learned from the Clinic and Resort cases about creating, implementing, and using business intelligence Remember, BI is a complex socio-technical innovation, so thinking about the question in socio-technical terms is likely to be of use 5 to 7 pages