Question 1: What is your impression of the world wide operation of Virgin Atlantic? This section refers to Application of concepts / theories in respect to global operations.
Question 2: Conduct a SWOT Analysis of Virgin Atlantic. For this section, complete EFAS and IFAS.
Question 3: Does Virgin Atlantic have a competitive advantage and/or a competitive strategy? Justify your answer. Porter?s model would be applicable here (Five Forces of Competitiveness & Competitive Advantage model).
Question 4: Describe the components of the Virgin Atlantic value chain. This section should be discussing the concept of Value Chain relevant to the company.
Question 5: What strategic alternatives are open to Virgin Atlantic? Explain and justify your answer. Explain and justify your answer. This section should discuss alternative strategies / recommendation (strategies such as growth, retrenchment, differentiation, stability, horizontal / vertical /forward / backward integration). Additional research is necessary for justification of your answer.