Environmental scanning is about constant reading, listening and watching of current affairs with an eye to an organization’s interests. Broadly speaking, environmental scanning is identifying the issues, trends, factors, and institutions that affect or may potentially affect your client’s ability to operate.
Organizations use environmental scanning to monitor important events in their surrounding environment. It is a way to answer the question, “What’s happening in the external environment that is likely to affect my client’s future – either positively or negatively.
Scanning involves identifying and analyzing the issues and trends that have important implications for the future. For public relations practitioners, these factors include:
• the size and nature of your client’s market
• the activities of current or potential strategic partners
• competitors’ successes and failures
• legal constraints as well as legal protections
• social issues of concern to your client or its stakeholders.
You need help me identify and analyze MIAMI DOLPHINS.
Here is the guildline:
Assignment instructions:
• Scan The New York Times and The Wall Street Journal to see if there are any issues that are relevant to your client or its industry.
• Use this news story and others in your environmental scanning report and provide a citation for each article (APA style), including the date and a page number.
• Prepare a 250-word environmental scanning report (one page, double-spaced), outline the issue and explain how a particular event may have an impact on your client’s organization, and your recommendations for how your client should respond, if at all. If you do not believe a response is necessary, briefly explain why.
• Make sure to provide specific suggestions on how to deal with potential threats and how to take advantage of any opportunities.
• If you are unable to find news that is relevant to your client, you are still required to complete a report outlining a news story about a major current event and explain why it is important.