Important component of consumer research


Assignment:

Why is observation becoming a more important component of consumer research? Describe two new technologies that can be used to observe consumption behaviour and explain why they are better to use than questioning consumers about the behaviour being observed.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Important component of consumer research
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