Importance of the marketing in under developed or developing economy:
Marketing has a special significance in under developed economics. A rapid development of the economy is possible only by the adopting the modern methods of marketing. Marketing in under covered economics is still in its infancy. Industrialization and the organization go hand in hand with application of modern refineries in the field of the marketing. An effective marketing system alone can bring the fruits of the production to the people. India provides the best example in this connection. Can bring the fruits of production to the people. One of the causes for the recession is actually the result of the recollecting the development in the marketing. Marketing is the most important multiplier and an effective engine of the development, it mobilizes latent economic energy and thus is the conduct, and integrity and reliability besides, economic integration is made possible through proper distribution of the products. Thus the concept of the marketing in the under developed economics has to go a long way to catch up with the requirements of rapid industrial growth.