Importance of social media and marketing


Problem:

Social media has become a blessing and a curse. Those that do not know how to message end up turning the message against the brand and the company. As a result, it has now become very important for organizations to properly manage social media.

Discuss the importance of social media and marketing including internal branding and external branding. Develop the assignment of roles and develop a flow chart on how you will prevent unauthorized use of social media. You will also need to write a letter of appology to be posted and develop company policy that will address the use and missuse of social media.


Attachment:- Social media and marketing.rar

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Marketing Management: Importance of social media and marketing
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