Importance of short-term and long-term goals-management plan


Problem:

Company is currently a U.S. based business, that is expanding to Germany. They manufacture automotive parts, and they hope to sell there parts to the German car manufacturers.

Details: Provide to senior management a detailed summary explanation of the long-term and short-term goals that are vital in setting direction for the company. These goals can be changed after the plan is developed, but students should point out that too much change might confuse the work force and harm credibility in the eyes of upper management. Please post your point of view that includes the following:

Give an explanation to your managers about the meaning and importance of short-term and long-term goals, and why these goals should be included in a management plan.

Write a discussion regarding whether these goals should be changed before or after the plan is developed, and why.

Discuss the impacts goal implementation has on the company and how the company would be impacted if goals are changed after the plan is instituted.

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Strategic Management: Importance of short-term and long-term goals-management plan
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