Assignment:
When you think of and consider environmental scanning and competition, what would you scan to obtain competitive edge? How would strategic management help you attain your goal?
Environmental scanning is one essential component of the global environmental analysis. Environmental monitoring, environmental forecasting and environmental assessment complete the global environmental analysis. The global environment refers to the macro environment which comprises industries, markets, companies, clients and competitors. Consequently, there exist corresponding analyses on the micro-level. Suppliers, customers and competitors representing the micro environment of a company are analyzed within the industry analysis.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.