Importance and effectiveness of forecasting market demand


Problem:

What are three lessons learned relative to the importance and effectiveness of forecasting market demand? What are three lessons learned relative to the importance and effectiveness of market research? As a result of using the simulation this week, what concepts and analytic tools will you be able to use in the development of your marketing audit (i.e., how do you expect to apply what you learned)?

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Other Management: Importance and effectiveness of forecasting market demand
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