Problem:
You’re the owner of American-based “Chick-n-fila” fast food chain. You think that customers in other countries would also like your food and you therefore decide to expand abroad and thus have to determine the operations strategy for your market entry. Operations strategies are developed to make sure that organisations deliver goods or services which are cheaper, better and more responsive to customer needs.
Required:
Question 1: Critically illustrate out the operations strategies of expanding the fast food chain in new market.
Question 2: The quality cost system concept can be applied to enhance productivity. Discuss and illustrate out the implication of cost of quality for this fast food chain when expanding in a new market. Use appropriate instances to support your arguments.
Question 3: Location is always considered of particular significance in operations. Critically discuss and illustrate out four of the factors which will influence your fast food location decision.