Case Scenario:
Leidos Engineering, to try and break into international energy engineering services in India, plans on marketing their engineering services in India, to generate new revenue potential for our energy engineering services department. This foray should offer immense opportunity for growth of the business unit, if they can somehow bypass the barriers to entry of business development in that country.
Complete a plan for the following:
Phase I: Implementing the Global Marketing Plan
1. Product and Target Market Planning for Foreign Markets
2. Designing a Global Distribution Strategy
3. Planning a Global Promotion Strategy
4. Selecting an International Pricing Strategy
Phase II: Controlling Global Business Activities
1. Measuring International Business Success.