Question: Implementing IT in a Medical Clinic After reading the following scenario, break up into groups of three or four people and discuss the issues involved. Be prepared to discuss your thinking with the rest of the class. You have been called in by the doctors in a large medical clinic to advise them how to use their new IT system to improve organizational communication. Although the clinic has an e-mail system and doctors are connected into a local area network (LAN) that allows them to post information on bulletin boards and access shared patient records, in practice they have rarely used IT to help them communicate in the past. Most communication still takes place faceto-face when they meet each other in the coffee rooms or by playing telephone tag as they meet their busy schedules. As a communications expert, your job is to get the doctors to appreciate the potential of their new IT.
1. What kinds of advantages can you tell the doctors they will obtain when they use the new IT?
2. How could you use persuasive communication to convince the doctors to use the new IT? Create an action plan to help the doctors learn how to use and appreciate the new IT.