Implementing e-commerce opportunities for the business


Assignment task:

Imagine this scenario: With the proposed addition of the new enterprise systems in place, the executive team wants to increase revenue by implementing e-commerce opportunities for the business. They have asked for a proposal to integrate e-commerce into International Plastics Inc.'s business strategy.

For information about writing proposals, review "Writing a Proposal" by Judy Steiner-Williams from LinkedIn Learning located in this week's Learning Activities folder.

Write a proposal that includes:

1. A list of anticipated functional requirements for e-commerce (i.e., the operations that e-commerce must be able to perform)

2. 3 options integrating e-commerce into International Plastics Inc.'s business strategy

3. A recommendation of the best option based on the list of anticipated functional requirements

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Marketing Management: Implementing e-commerce opportunities for the business
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