Question: Duncan Clarke is controller of Clarke Manufacturing Company, one of your clients. Clarke Manufacturing makes molded plastic containers for beverage producers such as dairies. Mr. Clarke has implemented a new strategic plan, which he hopes will help his company became more competitive. He has recently heard of something called a "balanced scorecard" technique that might be of use in the plan's implementation. He has asked you to prepare a memo explaining what this management tool is and how it might be of use.