Discussion:
Global Company(4-Pages)
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically:
Describe the main line of business of the company.
The Analysis
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically:
• Describe the main line of business of the company
• Names four of the countries in which the company operates
• Explains, in detail, the implementation of the 4P's marketing mix concept by the company including:
o competition
o target market
o product strategy
o distribution strategy
o communication strategy
o pricing strategy
• Describes any differences observed in the implementation of this concept, from one country to another
Your report SHOULD include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The paper should be written in third person; this means pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged.
Discussion
AIU publishes The Marketing Scene, an "online destination for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on our society".
All of the articles are edited by marketing professionals to ensure quality information dissemination. Stories are added several times per week and cover a wide array of marketing topics. The stories are sorted by category:
• Controversy in Ads
• Lifestyle Campaigns
• Target Marketing
• The Global View
• Emotional Advertising
• Marketing the Economy
Review a few stories at the MarketingScene (this is a hyperlink to open in new window) to assist you with this assignment.
Ethics and social responsibility are extremely important in marketing today. Pick a product or service currently marketed that either 1) you believe is unethical or 2) demonstrates social responsibility. This is your chance to show what you have learned and it could help you become a published writer (really - your post could be selected to appear in the MarketingScene).