Implementation of an ecrm strategy


EBusiness Information Systems

Q1)

(i) Briefly discuss the key factors which may contribute to the failure of an internet-based business venture.

(ii) Write a short analysis of how the implementation of an eCRM strategy can help a company to maintain and increase its customer base.
(100 words)

(iii) Briefly evaluate the benefits and non-technological limitations of ebusiness. Support your answer with relevant company examples.
(100 words)

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