Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically:
• Describe the main line of business of the company
• Names four of the countries in which the company operates
• Explains, in detail, the implementation of the 4P's marketing mix concept by the company including:
?competition
?target market
?product strategy
?distribution strategy
?communication strategy
?pricing strategy
• Describes any differences observed in the implementation of this concept, from one country to another