Impact of technology on GM's competitiveness
Explain if you would support Mr. Szygenda's comment regarding how technology is impacting GM's ability to be competitive.
In your response, please include, at a minimum, the influence of technology on the following:
1. Marketing strategies/research
2. TQM
3. Quality assessment
4. Capital budgeting
5. Human resources.
Syzgenda's response:
When Ralph Szygenda, CIO at General Motors, received the Technology Leader of the Year Award in 2005, he was quoted as saying that when he first started at GM in 1996, the automaker [was in] a vacuum both in terms of IT technology and people, and that his IT team"s integration [of technology] efforts [is] a key competitive advantage