Impact of digital technology on business activity


Assignment:

Assignment Brief:

Students are expected to undertake independent research and investigation for carrying out and executing a business project which meets appropriate business aims and objectives.

You will be provided with a scenario below and the type of project to be completed based on a topic related to the theme. The submission is in the form of an individual written report with the following sections.

Section A: Project management plan

1. Establish your aims and objectives for the project. Outline objectives and timeframes based on the scenario set by your tutor.

2. Produce an appropriate project management plan that includes relevant actions to meet objectives and timeframes.

Section B: Project findings, research and analysis

3. Conduct research to generate knowledge which will form the basis for analysis of the scenario posed in the brief.

4. Analyse your findings and draw conclusions to form the basis for recommendations.

5. Present and produce your project in an appropriate manner for the intended audience.

6. Communicate your recommendations in an appropriate manner for the intended audience.

(In addition to the assessment criteria, you are required to complete a project logbook to record ideas, changes and developments as they progress and complete the project. You should attach the project logbook in the appendix of your report. A logbook template is attached at the end of the assignment brief.)

Section C: Performance review

7. Complete a performance review that addresses the following:

a. The success of the project and its usefulness in supporting organisational performance

b. Your own performance.

(You should at least include a reflection on the value of undertaking the research to meet stated objectives and own learning and performance. A performance review template is attached at the end of this assignment brief.)

2017-2018 Theme:

The impact of digital technology on business activity

Digital technology has revolutionised the way we conduct business. Over the last decade it has dramatically changed traditional business models and transformed business activities. The use of digital mobile technology has provided businesses with a wealth of choice and opportunity. This has enabled existing products to become more profitable and innovative new products to be developed, leading to increasingly diverse product portfolios. Its impact is evident at the core of all key business systems:

? Administration - cloud technology enables effective filing, storage and sharing of information.

? Communication- social media and mobile technology allows businesses to connect, communicate, collaborate and build relationships on a global scale.

? Storage and Distribution - `The Internet of Things' is connecting and integrating systems throughout business structures.

? Production - Artificial intelligence and big data analytics are driving Innovation and product growth.

However, changes in the way we work are not without their challenges as businesses have to adopt and deal with change management, recruit and sustain creative talent, invest in new technologies and respond to an ever increasing competitive environment.

This unit will enable students to examine the impact of digital technology on how we conduct business through the context of a given project. This will provide the opportunity for students to contextualise the implications of digital technology in the workplace and how it is shaping the future workforce. It will also enable them to explore both the challenges and opportunities that rapid technological advances represents for businesses.

All students must complete the same topic below:-

The chosen topic for the 2017-18 is:

"How digital technology has transformed business activities e.g. operations, marketing, accounting, HR."

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Operation Management: Impact of digital technology on business activity
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