Assignment:
Impact of Consumer Behavior on Business Performance
Read the two articles: Influence of Consumer Perception on the Performance of a Business and How Consumer Behavior Influences an Organization. Then, locate two additional articles from the Ashford University Library. One article should be discussing the impact of consumer behavior on business in the United States, and one article should be discussing the impact of consumer behavior on global business. Write a 250 to 300 word summary of each article, noting specifically what these articles indicate about the impact of consumer behavior on business performance.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.