Imitative positioning is often used to from a retailers, Other Subject

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Imitative positioning is often used to from a retailers

1. Imitative positioning is often used to:

a. fending off market leaders

b. fish for "switchers"

c. create cultural symbols

d. reposition cheaper brands

2. From a retailer's point of viewpoint, ______________ is a highly desirable place to be regarding segmentation:

a. aggregation

b. extreme segmentation

c. prime assortment

d. high service/ low price

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Other Subject: Imitative positioning is often used to from a retailers

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