Martha Stewart is your client. It has just been made public that she sold shares of her IMClone stock with possible insider trading information. She is going to be charged and possibly face time in prison. Her own stock is sliding. What would you do?
List objectives for the PR Campaign
Define the publics
What is the crisis plan?
Identify potential benefits and risks
Write a short press release
There is no word minimum per se, but make sure your campaign outline and release are long enough to do the assignment justice and give texture to your recommendations. You should expand any key ideas or points to demonstrate a thorough understanding of PR. Use examples to illustrate your points, do not just list your answer.