Solved: Imc program for an international marketer, Marketing Management

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Imc program for an international marketer

Problem:

Can you help me understand the role public relations must play in an IMC program for an international marketer?

What is the primary difference between the public relations role and the advertising function?

I just need a brief explanation to help me articulate a more comprehensive response.

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Marketing Management: Imc program for an international marketer

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