1. Imagine you have just purchased a high involvement product (Subway). Explain in two internal and two external factors that have influenced your purchase.
2. Explain the buying decision process as described above for the purchase of a high involvement product ( Subway)
3. Consider the same example for a low involvement product? ( SUbway)
4. Consider the same example for an impulse product ? ( Subway)
5. Consider the stages you would go through in the adoption of a high involvement product? (Subway)