Imagine you have established a small company and you are looking to expand your business in its current field or into related fields. Currently, your business primarily relies on word of mouth and has a small online presence, but has not branched out into social media and networking. Your small business has the potential of growing exponentially with the implementation of the right strategic communication plan.
In a 500-750 word report, discuss the value of networking in developing business opportunities and sustaining long-term relationships for your startup company.