Imagine you are the lecturer on this course and that you


1. Imagine you are the lecturer on this course and that you are trying to increase student participation in class discussions. How would you use reinforcement to achieve your objective?

2. Visit a supermarket. Can you identify any packages where you think the marketer's knowledge of stimulus generalisation or stimulus discrimination was incorporated into the package design? Note these examples and present them in class.

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Project Management: Imagine you are the lecturer on this course and that you
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