Imagine that you are trying to persuade your employer to buy a particular Brand X portable computer for employees to use for business trips.
You are to make a presentation to a management committee, and you want to give members convincing evidence for your recommendation. You also want to make the presentation in an ethical fashion. You like the selected model for a variety of reasons, including the fact that your spouse works part time for Brand X and has told you a lot of good things about it. As you think through the presentation, what, if any, ethical issues will you encounter?
What are some possible ways of dealing with them? Which will you choose? Might your answer change if you or your family owned stock in Brand X? Why or why not?