Imagine that you are charged with designing a successor to, Marketing Management

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Imagine that you are charged with designing a successor to

1. Imagine that you are charged with designing a successor to the Wii. Briefly describe the new-product strategy you might use.

2. How might the diffusion process differ between the Wii and its competitors?

3. Compare the life cycle of Nintendo's videogame consoles as a whole to a particular console, such as the Wii.

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