Imagine that you are an owner of a small business you are, Operation Management

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Imagine that you are an owner of a small business you are

Imagine that you are an owner of a small business. You are developing your firm's marketing communications plan. Discuss your marketing plan and explain the importance of demographics and psychographics to your plan. Could these concepts impact your firm's overall business strategy? Could these concepts impact your firm's ultimate profitability? How?

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