Question 1: From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.
Question 2: From the e-Activity, imagine that you are a manager at Brick and Mortar store that has an online storefront as an additional source of revenue. You have been tasked with creating ideas to improve logistics in order to increase profitability. You need to present your ideas to upper management.