I'm working on product developing new "Maternity sports tops" I'm doing this as a company Adidas that is already established and licensed to sell.
Marketing Plan Outline and Marketing Plan
1. Executive Summary
2. Situation Analysis
a. Internal environment
b. Customer environment
c. External environment
3. SWOT
a. Strengths/Weaknesses
b. Opportunities/Threats
c. Competitive Advantage
d. Strategic focus
4. Mktg Goals and Objectives
a. Goal A/Objective 1A, Objective 2A, etc.
b. Goal B/Objective 1B, Objective 2B, etc.
c. ...and so on if needed
5. Mktg Strategy
a. Primary/secondary target market
b. Product strategy
c. Pricing strategy
d. Distribution/supply chain strategy
e. Integrated marketing communication strategy
6. Mktg Implementation
a. Structural issues
b. Tactical marketing activities
7. Evaluation and Control
a. Formal controls
b. Informal controls
c. Implementation schedule and timeline
d. Marketing audit.