Assignment:
Question 1. Do you use online reviews when choosing a hotel or restaurant? Do you tend to write online reviews?
Question 2. Give an illustration of a guerrilla marketing effort you have seen. Analyze it.
Question 3. When was the last time you received WOM advice to purchase a product?
Question 4. One of the great problems facing men in our day and age is the prospect of going bald. How does the Hair Club for Men play to male fears? How do they use opinion leaders to persuade prospective customers to try their products? What do you think of the organization's promotional campaigns? Explain.
Question 5. Whom do you know that you would classify as an opinion leader? In what areas is he or she a leader?
Question 6. Are you an opinion leader? Under what circumstances and to whom do you perform this role?