Assignment:
“Just like novelists, poets, and artists, marketers are storytellers.” To what extent can this be taken seriously? There is certainly a case for it when you consider the fact that communications can often take the form of stories, as they need to illustrate an intangible aspect of product or service. The story is a concrete form of getting the message across. Do you agree?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.