Illustrate the use of marketing research


Write a 1,050- to 1,400-word paper in which you illustrate the use of marketing research in the development of Kudler Fine Food's current marketing strategy and tactics. Using their own research results, citing the numbers, suggest marketing tactics they could use to solve challenges they presently face (suggestions that are not discussed in the case but are based on research results provided in the case). Discuss what specific types of additional market research is needed. In addition, discuss the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics, specifically citing what types of competitive intelligence they currently use and recommending other types they should use in the future.

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Business Management: Illustrate the use of marketing research
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