Question: Which statement is TRUE regarding a firm's performance in a new market? a. Almost all firms lose money on Day 1, if not the first year, when entering a new market. b. Virtually all firms make money on Day 1 when entering a new market. c. Entering a new market guarantees that virtually all firms will make money within the first year. d. Only a handful of firms will lose money in a new market and that is because they did not try hard enough.