Assignment Background: You just got hired as the new social media manager at Peak Apparel, an outdoor sports brand focused on hiking, fishing, and camping. You've been tasked with running a social media marketing campaign that can help Peak Apparel grow its email list and collect content that can be used across Peak's website, blog, and social media channels. Assignment Using what you learned in Chapter 12, do a photo contest and develop a campaign name and theme. Keeping in mind that Peak Apparel sells outdoor gear and accessories, select a prize that would be relevant to Peak's core audience. What's a Photo Contest? Photo contests include an entry form with an upload image field so the entry photos can then display on the contest's gallery page. You can then customize the contest so participants can vote on these entries. What You'll Do ? Develop a theme for the campaign ? Pick a prize ? Decide what information you'd like to collect (name, email, gender, location, etc.) ? Choose a contest end date